New Pioneer is a cooperatively owned business, fully serving the needs of the natural products consumer. We emphasize high quality, fair prices and product information. We are an environmentally and socially responsible member of the community we serve. New Pioneer sells a broad line of foods and related food and natural lifestyle products to quality and health conscious consumers. The perishable, natural, and specialty foods are the highlight of the business. Conventional grocery items are stocked as a convenience to promote New Pioneer as the primary store for our customers. New Pioneer co-op also operates a bakehouse for the production of high quality baked goods which are retailed in our store and the bakehouse site as well as throughout our territory. We serve neighborhood, metro-area, and regional customers with varying needs. We are a full line neighborhood grocery store. In the Johnson County area, we serve the natural and quality market niches. Regionally, we are a premier natural food store and bakery. We are also a neighborhood bakehouse and wholesale baked goods supplier. New Pioneer is part of the rapidly expanding, highly competitive, natural food industry. The natural foods store trend is toward full-line stocking and an emphasis on perishables and service. We are distinct from conventional supermarkets in product line, service, image, and ownership structure. We set ourselves apart with extraordinary customer service, product expertise, and consumer advocacy. We are a responsive and integral part of our communities.