At Well Cultivated they are all passionate about making a difference on how eco friendly and ethical shopping should be. Based in Nottingham, they concentrate on promoting our brand of bamboo towels, clothes, dressing gowns and bamboo fabric. Also, with the niche market that they have, they promote other quality ethical green brands on the back of their success. As members of the Vegan society and supporters of Ethical Fashion in London they aim to support the growth of good brands and introduce them to people who want to make a difference.