At Organic Nutrition they believe "Kids should eat well and like what they eat." How is JungleGrub different than other snack bars, first we let the kids decided how they should taste, second, they meet school nutrition requirements reducing the amount of sugar and fats. JungleGrub Snack Bars actually have less sugar than a glass of milk yet still have the sweet taste kids crave. Even though they were made with kids in mind there are a lot of adults packing them in their lunch too. Don't forget, "Kids should eat well and like what they eat...Toss'em a JungleGrub!"