edun LIVE is a sub-brand of EDUN, the socially conscious fashion brand created by Ali Hewson and Bono. edun LIVE specializes in "grower to sewer" blank T-Shirts, where the cotton is grown, milled, and sewed in sub-Saharan Africa, which enables the entire value chain to benefit the workers there. Many of the t-shirts are 100% Ecocert-certified organic as well.