Coleman Natural Products®, Inc., is the leading U.S. supplier of fresh, branded natural beef from cattle that have never received added hormones or antibiotics. We are the first national company with natural beef that has an approved U.S. Department of Agriculture (USDA) label describing our hormone- and antibiotic-free raising practices. In the United States, most commodity beef comes from cattle which have been given antibiotics and implanted with hormones to accelerate growth and weight gain. In 1979, Mel Coleman, a fourth generation Colorado rancher and the Company's founder, pioneered the production and marketing of pure and natural beef raised humanely and with respect for the environment.